Developing a 4Ps Marketing Mix to Introduce the Adhunik (Modern) Chula in Bangladesh

WASHplus presented the poster and study findings (from “Marketing and Behavior Change Strategy for Improved Cookstoves in Bangladesh,” conducted with iDE and the Global Alliance for Clean Cookstoves) during a technical session of the Second Annual Improved Cookstove Market Facilitation Platform: Accelerating the Pace of Market Development organized by the USAID Implementing Partner Catalyzing Clean Energy for Bangladesh in September 2014.

Publication Type: 
Technical Area(s): 
Publication Date: 
September 2014
WASH, WASHplus, FHI 360, USAID, Bangladesh, marketing, cookstoves, poster, 4Ps

fhi360 care Winrock International

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